Latitudes Online and L’MAD Collection present a summer collection of limited-edition silk scarves by South African visual artists.
L’MAD Collection is a luxury label that works together with select African artists to create beautiful limited-edition garments and bespoke collections from natural fabrics. The ethos behind the brand is to create garments and accessories that celebrate cutting-edge design and promote the work of contemporary African artists. This season sees L’MAD Collection partner with Latitudes Online, the largest marketplace for contemporary art from Africa, to present Made it to the life raft – a summer collection of silk scarves.
The Made it to the life raft collection will be available online at Latitudes and in-store at Guillotine Design, 44 Stanley, Johannesburg. The official launch will take place at Guillotine Design in 44 Stanley on Saturday 6 November, at 11:00.
About L’MAD Collection
L’MAD – Lucy MacGarry Art & Design – is an arts-based production company that curates unique and limited-edition collections in a variety of media. Working directly with established and emerging African artists, L’MAD explores several concepts – at the forefront is the crossover between art, fashion and design, and with it the juxtaposition of materials, scale and form. Boundaries between art and design are questioned by functional pieces that also hold valuable, aesthetic or sculptural qualities. L’MAD is orientated towards activating projects that present multidisciplinary creativity, and encourage long-term relationships with artists and their collaborating partners. Previous collections have featured the work of: Titus Matiyane, Michael MacGarry, Namsa Leuba, Michael Taylor, Ben Johnson, Marlene Steyn, Richard Penn, Nico Krijno and Jan-Henri Booyens.