It’s art fair season in South Africa and if you’re hoping to see and experience as much art as possible, then attending a virtual art fair or two is the way to go. The Investec Cape Town Art Fair (CTAF) has announced its very first digital event and online viewing rooms taking place from 17 – 19 September 2021 (Preview days 15 – 16 September by invitation only).
Running parallel to its sister fair in Milan; miart international modern and contemporary art fair, this year’s CTAF promises that VIPs, galleries, and visitors will have access to a much broader audience across two continents and two fairs.
With the emergence of the pandemic, digital environments everywhere have seen increased relevance. Digital transformation has become a necessity in order to evolve, create opportunities and engage through various platforms. Other art fairs going virtual, or adopting a hybrid virtual and physical format include the annual Turbine Art Fair and FNB Art Joburg.
Following their virtual fair this September, CTAF also plans to host a hybrid edition that will comprise an in-person and digital event, running from 18 – 20 February 2022 at the Cape Town International Convention Centre.
What to expect at the 2021 virtual CTAF
The CTAF will be accessible via your screen of preference, free of charge, via their website. The fair will see the participation of 50+ galleries worldwide. Viewers will be able to see the galleries’ current and future exhibitions and purchase curated selections of artworks. Through the confluence of international and local galleries, the fair aims to celebrate ‘the diversity of contemporary art connected in this cross-continental event.’