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The winners of the 24th BASA Awards announced

The 24th BASA Awards took place on 30 August in a private virtual ceremony celebrating the finalists and announcing the award-winners of the annual competition.

Each year, Business and Arts South Africa (BASA) teams up with Hollard to present the BASA Awards, an awards ceremony in celebration and recognition of the resilience of the arts sector and the business partnerships that have helped them endure.

An immersive online experience

BASA Awards 2021

This year, as was the case last year, the awards ceremony took place virtually, in an intimate, but lively online setting. In the absence of a physical venue, the BASA team presented a series of pre-recorded and immersive short video segments, each one shot in a different and deliberate location across Cape Town and Johannesburg. The host for the evening was Lee-Ann van Rooi who guided guests through the various locations, and announced the winners in each category. Musical acts such as Jitsvinger, Zolani Mahola, and Native Young also added to the evening’s festivities through striking performances recorded in beautiful settings.

A celebration and a call to action

This year’s BASA Awards theme was inspired by the great Maya Angelou poem, STILL I RISE – both a celebration and a call to action. Opening the awards ceremony was BASA Chairman, Charmaine Soobramoney and CEO, Ashraf Johaardien, followed by a keynote address by Minister of Sport, Arts and Culture (DSAC), Mr Emmanuel Nkosinathi Mthethwa.

Commenting on the recent turmoil in South Africa, Hollard’s Chief Marketing Officer, Heidi Brauer commented that it fortunately also brought with it a beautiful demonstration of the resilience that comes from a true sense of community:

‘It is this sense of community, this acknowledgement that we are all in this together, this idea that we can be better together, that gives us the power to rise above any challenge we face as a society.’

Heidi Brauer, Hollard’s Chief Marketing Officer

This year’s winners

The 24th BASA Awards recognise the brilliant and vital work being done by business and arts partnerships across the country. From micro, small or medium enterprises, to first time sponsorship and long term partnership awards, here are this year’s finalists and winners.

The SMME Award

The SMME Award recognises vital support given to the arts by a micro, small or medium enterprise, with up to 200 full-time employees and an annual turnover of no more than R10 million.

  • The Lockdown Collection (Mrs Woolf and Artist Proof Studio)
  • The Rainbow Academy: Making rainbows in the time of Covid-19 South Africa (The Bantry Bay Suite Hotel, and The Rainbow Academy, school of performing arts and business)
  • Womandla Challenge (Impact Space and Womandla Challenge)

Winners: The Lockdown Collection (Mrs Woolf and Artist Proof Studio)

The Beyond Borders Partnership Award

The Beyond Borders Partnership Award recognises a partnership that builds brand reputation and audience for both partners across borders, through a project showcasing South Africa to the rest of the continent and/or overseas, or bringing international or intercontinental arts projects to South Africa.

  • Lumières d’Afriques (Standard Bank of South Africa Limited & AAD – African Artists for Development)
  • Virtual National Arts Festival (Standard Bank of South Africa Limited and National Arts Festival)

Winners: Lumières d’Afriques (Standard Bank of South Africa Limited & AAD – African Artists for Development)

The First-Time Sponsor Award

The First-Time Sponsor Award is for a sponsor supporting the arts for the first time, irrespective of size, budget, and whether it is through corporate social investment, marketing, human resources, B-BBEE, or other.

Finalists: 

  • LIFELINES Chandelier Installation (Adcock Ingram Critical Care & The National School of the Arts)
  • The Lockdown Collection (Sirdar & Artist Proof Studio)
  • Womandla Challenge (Impact Space & Womandla Challenge)

Winners: The Lockdown Collection (Sirdar & Artist Proof Studio)

The Community Development Award

The Community Development Award recognises support for arts and culture projects enhancing their communities, whether through education, skills development, contributing to livelihoods or employment, tourism, or other growth opportunities in the community.

Finalists:

  • Letters To You and Me – an intergenerational project (RMB & Outreach Foundation)
  • Marimba Jam (Investec Startup school & Marimba Jam)
  • Masks4Good – A community collective (Museum Store Africa & Impact Space)

Winners: Letters To You and Me – an intergenerational project (RMB & Outreach Foundation)

The Innovation Award

The Innovation Award celebrates the most innovative, cutting-edge and progressive partnerships that served all partners’ purposes effectively. These breakthrough projects and partnerships demonstrate great creativity, originality, reinvention, new methodologies, or technological/digital innovation.

Finalists:

  • The Lockdown Collection (Sirdar, Mrs Woolf, and Artist Proof Studio)
  • UJ Moving Cube – Blind Alphabet (MTN SA Foundation & UJ Art Gallery)
  • Virtual National Arts Festival (Standard Bank of South Africa Limited & National Arts Festival)

Winners: UJ Moving Cube – Blind Alphabet (MTN SA Foundation & UJ Art Gallery)

The Long-Term Partnership Award

The Long-Term Partnership Award recognises outstanding initiative and commitment to the arts over a period longer than three years as an integral part of the sponsor’s strategy. The value to the arts project, the broader community, and the sponsor must be apparent.

Finalists:

  • Letters to You and Me – An intergenerational project (RMB & Outreach Foundation)
  • Nando’s Creative Exchange (Nando’s & Spier Arts Trust)
  • UJ Art Gallery and MTN SA Foundation Partnership (MTN SA Foundation and UJ Gallery)

Winners: Nando’s Creative Exchange (Nando’s & Spier Arts Trust)

The Sponsorship In-Kind Award

The Sponsorship In-Kind Award acknowledges a sponsor giving quantifiable and impactful non-monetary support to the arts. This may be through in-kind provision of equipment, materials, media or PR support, space, transportation or travel, or any other products or services.

Finalists:

  • International Public Art Festival (Dulux South Africa & Baz-Art)
  • Royal Arts Town Amphitheatre Summer Theatre Season (Royal Hotel Riebeek Kasteel & Arts Town Riebeek Valley)
  • The Rainbow Academy: Making rainbows in the time of Covid-19 South Africa (The Bantry Bay Suite Hotel, and The Rainbow Academy, school of performing arts and business)

Winners: Royal Arts Town Amphitheatre Summer Theatre Season (Royal Hotel Riebeek Kasteel & Arts Town Riebeek Valley)

The BASA Chairperson’s Advocacy Award

‘Centred on connecting contemporary dance practitioners from across the globe, this year’s winner focuses on supporting and nurturing critical contemporary dance in South Africa. Guided by this vision, over the last two decades, they have successfully linked important academic spaces with critical artistic practices, connected dance practitioners from across Africa and the world, and made a hugely positive contribution in firmly placing South Africa on the global contemporary dance map.’ – Charmaine Soobramoney, BASA Chairman.

Winner: JOMBA! Contemporary Dance Experience.

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