It’s now business, unusual.
During this period, many galleries have placed their exhibitions online, not just in the spirit of opening access to new audiences, but of course, in the hope of making a sale. However, technology shouldn’t be a plug for a pesky short-term leak. The art world should be thinking strategically about what digital and social media can do for the commercial business of the arts in the long-term.
In addition to 3D gallery tours, the opportunities are endless, from Skype meet ‘n greets with artists, to studio tours and masterclasses by artists. It’s also wonderful to see auctions and interviews going live in real-time on social media at the touch of a button.
Hopefully, this time gives traditional gallerists pause for thought and a taste of the power of technology in growing their businesses and in return, artists’ careers.