As you know, Creative Feel, the premier South African arts, culture, and lifestyle magazine, is known for its high-quality print publication, but our digital platforms have become a go-to source for the creative sector who want to stay up-to-date with the latest news.
Some of our clients and followers wonder how we can publish so much content everyday without a hassle, deliver the best content throughout all our social platforms, and communicate with a team of people and a sea of clients. The answer to all of this is CoSchedule.
CoSchedule helps us organise all our website, social, and email promotions in one place. We sync all of our favourite tools and social platforms into one place, so that we can focus on driving traffic to our site and not jump from one tool to the next. It’s because CoSchedule integrates with tools like WordPress, Google Analytics, Google Docs, MailChimp (and more!) that we are able to stay in one place when we put our content online.
We love CoSchedule because it has helped the Creative Feel team in so many different ways, especially with time constraints – we now spend way less time trying to post our website content on all of our different social platforms. When we post our latest arts, culture, and lifestyle news online (and in our e-newsletter), CoSchedule helps us promote our content like a team of social media experts; with so much competition, it’s tough to get through the noise.
They have something called “Best Time Scheduling” spaces for our messages, this means that we get maximum coverage for our content, getting our posts the most social engagement every time. We can schedule dozens of social media messages in bulk and create a predefined social sharing plan to reuse again and again, so that we can focus on creating exceptional content, instead of manually filling in our social queue. Our digital experts can instantly share content from anywhere on the web, and we curate and share content with followers without ever leaving the browser which means: no more copy/paste commands or switching from one tab to the next!
With all this help scheduling our content, we also get stats back because yes, CoSchedule does that too. They track our social performance across multiple profiles so we know what’s working (and what isn’t). CoSchedule uses real-time data to make updates to our social strategy, so we can continue to drive results.
Now that we’ve stopped guessing about what will (or won’t) resonate with our followers, we’ve used our social network reports to identify top messages and create content we know our audience will love.
With all the time we’ve saved by using a platform that helps us with everything all at once and in one place, the results are clear:
- Our ever-growing website has an average of 13 981 page views per month;
- Facebook maintains a steady pace, reaching an average of 7 881 people monthly;
- Twitter earns an average of 75 667 impressions monthly;
- Instagram has an average of 6 860 impressions per month;
- Our beautifully-designed twice-monthly newsletter is popular with readers and clients alike. Delivering over 3 383 emails a month, these emails average an open rate of 47%.