Giving emerging artists an opportunity to rise
TLC has also issued an Open Call to emerging artists, including students, inviting their submissions. This presents up-and-coming artists with an opportunity to showcase their work and build their profile. The artworks submitted will be allocated to two additional collections, each of 21 artworks: An Open Call collection and a Student collection.
For art collectors, the sale of the Collections is the perfect opportunity to purchase a truly special artwork, and contribute to a fund that is sustaining the creative arts in South Africa, at a time when art may be the most poignant contemplation of the global pandemic.
‘The first campaign built incredible momentum. It motivated South African artists to get involved – to create something that would capture the essence and the nuances of life during the COVID-19 pandemic. This campaign also elevated art and gave it importance; it’s not simply paint on paper – it is a legitimate and powerful reflection on a moment in history, as seen through the eyes of a visual storyteller. That the TLC campaign managed to generate funding of over R2 million, through a unique auction model, is simply incredible. It has allowed us to create a sustainable safety net for the arts community, as well as to contribute to the Solidarity Fund and uplift our fellow South Africans.
‘This is a legacy we can be deeply proud of, and it has given us all the purpose we need to launch a second campaign, with passion and enthusiasm,’ says Bates.
For more information about TLC and the Lockdown Extension, visit The Lockdown Collection website and follow its social media pages: