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SAMPRA offers advice for musicians during times of disaster

Physical events have been cancelled, and live performance has been relegated to the virtual space, leaving many in the creative sector facing a significant loss of income. SAMPRA (the South African Music Performance Rights Association) Chief Stakeholder Officer Tiyani Maluleke unpacks Needletime/Neighbouring Rights and how musicians can use royalties to save for the future.

Tiyani Maluleke SAMPRA South African Music Performance Rights Association
Tiyani Maluleke

Creative Feel: What does your role as Chief Stakeholder Officer at SAMPRA entail? How has your day-to-day been affected by the current lockdown and COVID-19 pandemic?
Tiyani Maluleke: I am responsible for the Customer Services Department as well as the Marketing and Communications Departments. I am also responsible for business-to-business relationship management.
     With the lockdown in effect, we continue to service our members and communicate positive stories through our social media platforms. Our SAMPRA mobile app has been invaluable as people can still apply for membership via the app. Existing members can also notify their tracks via the app to enable us to allocate royalties to their tracks. We are also available daily on our WhatsApp line (072 080 2764).

CF: Please could you tell us a bit about SAMPRA? What is your role in the industry and how does it differ from SAMRO (the South African Music Rights Organisation)?
TM: SAMPRA is a Needletime/Neighbouring Rights collective management organisation established just over 10 years ago and performs similar functions to SAMRO (Performing Rights) and CAPASSO (Mechanical Rights). We represent over 17 000 recording artists and over 5 000 record companies.
     We licence users of music – such as broadcasters, retailers, hotels, airlines, DJs, clubs and other business users of music – for using music in public. We then take these licence fees and pay them to our members as royalties. After we receive licence fees from our licensees (users of music), we take this money and pay recording artists and record companies as Needletime Rights royalties.
     As mentioned above, SAMPRA administers Needletime/Neighbouring Rights and we represent recording artists and record companies. This means that our role is to ensure that whenever our members’ music is used in public, they are fairly compensated for the use of their commercially released tracks through music royalties.
     SAMRO administers Performing Rights and represents composers and publishers. CAPASSO administers Mechanical Rights and represents composers and publishers.

CONTINUE READING: apply for SAMPRA membership & see qualifications needed
CONTINUE READING: more on Needletime, Performing and Mechanical Rights

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