From 11 to 13 March 2020, Creative Knowledge in partnership with the Department of Arts and Culture, will host South Africa’s very first Creative Industries Career Expo at Museum Africa in Newtown, Johannesburg.
The Creative Industries Career Expo is the culmination of years of work by Rosie Katz and Themba Maseko of Creative Knowledge, and aims to equip young people (and their parents and educators) with knowledge of post-school education options and understanding of diverse career paths in the creative industries.
Katz has spent many years working in the creative industries in organisations such as Mountain Records, EMI, MIDI Trust, the Cape Town International Jazz Festival, and the Johannesburg Philharmonic Orchestra, working closely with artists including Brenda Fassie and Hugh Masekela. She was project manager on the France-South Africa Reciprocal Seasons, managing over 300 projects, which earned her the Chevalier des Arts et des Lettres (Knight of the Order of Arts and Literature) from the French government in 2016.
Through her work within the creative industries, Katz has found that there is a need for easily accessible information on creative careers. ‘I cannot remember a time when grappling with artists’ issues, from survivalist to managing wealth and success, wasn’t the purpose behind my work. Strengthening the environment for the creative industries inspires me deeply because of the range of creative souls I’ve had the pleasure and privilege of working with; from musicians and dancers, to writers and designers and the countless ingenious people in between,’ says Katz.
With just over 16 years’ experience working in the creative industries, Maseko is convinced that it is not only about creativity and talent when building a successful brand, but also engaging and observing with other sectors involved in shaping a brand, as there are so many exciting things happening behind the scenes. ‘Proper education is key to position talent that will grow over the years. It is very important for young creatives out there to understand the career of their choice and to also try to share information among themselves, as this will make it easier to relate to other industry aspects,’ says Maseko.
‘Young people want information they can trust, and they need direct exposure to their options. Many don’t realise how much creativity is prized across all economic sectors and not merely the more distinctive creative industries. Youth should explore the different pathways where they can find the best fit for their creativity and life goals. Our Career Expo will help them navigate these options and identify further opportunity for learning,’ says Katz.
The Creative Industries Career Expo is centred around an exhibition of training and education institutions, as well as arts and culture organisations and the courses they offer, and bursary opportunities for learners. There will also be Career Guidance Workshops facilitated by industry experts, artists and educators, and a Session for Parents who wish to engage with the sector about their children pursuing a career in the creative industries.
‘We’re hoping to see some of our most expressive and daring Gauteng youth and learners at CICE2020,’ says Katz. ‘I don’t believe there is a distinctive personality type for the creative industries, but courage, determination and commitment definitely rank among the top strengths for me.’
Entrance to the Creative Industries Career Expo is free and it is open from 09:00 to 16:00 from 11 to 13 March 2020. Visit www.cicareerexpo.co.za to apply for a group of your school’s learners to attend, or just to find out more information.