Since the inception of Business and Arts South Africa NPC (BASA) in 1997, as a joint initiative between the Department of Arts and Culture (DAC) and the private sector, the annual BASA Awards have recognised a broad spectrum of innovative, cost-effective and mutually beneficial partnerships and projects.
According to Ashraf Johaardien, who took up the reins of CEO of BASA earlier this year, ‘The BASA Awards not only celebrate the synergestic power that comes from deep collaboration between the right partners, but also showcases the ways in which those partnerships are able to effect meaningful social change.’ Johaardien feels that the historically uni-directional flow between business and the creative sector, especially with regard to corporate social investment (CSI) funding, has created a sense that the arts sector is somehow hat-in-hand reliant on business and government, with little or nothing to offer in return. ‘Of course, nothing could be further from the truth,’ he says.
Having been active in the arts sector for more than two decades, Johaardien observes that the sports sponsorship market has become increasingly cluttered and expensive, which he believes accounts for the rapid increase in business sponsorship of the arts over recent years. ‘Compared to an estimated arts sponsorship spend of R136 million in 2001, this figure has jumped to approximately R654 million in 2018. This massive increase is indicative of how cultural creation, production and presentation have gone from being almost ignored in the economic sphere, to being at the centre of new development strategies.’
“Bearing witness to the number of entrants who have demonstrated how they’ve contributed to furthering the growth of the arts industry is a testament to the possibilities that lie ahead for the arts industry when the greater business community gets involved.”Mokgadi Seabi, BASA Awards 2019 Judge Senior Manager of Public Relations: MultiChoice Africa
The 2019 BASA Awards will once again shine a spotlight on powerful partnerships in eleven categories that demonstrate the multitude of ways in which business and the creative sector have successfully collaborated to make an impact. For the second year running, the independent adjudication panel for the Awards is chaired by Kojo Baffoe (entrepreneur, writer and former magazine editor). Also on the 2019 panel are Mandie van der Spuy (BASA Deputy Chairperson), Christina Kennedy (writer), Ismail Mahomed (CEO of the Market Theatre), Khanyi Mamba (BASA Non-Executive Director), Lerato Matsoso (Entertainment Editor for Sunday Sun and Daily Sun) and Mokgadi Seabi (PR & Corporate Communications: Africa at MultiChoice). The primary concern of the panel is to evaluate each nomination on its level of success and creativity in achieving both the business and arts organisations’ objectives. The Awards are audited by auditors Middel & Partners, and the winners will be announced at an event to be held at Beechwood Gardens, the classic three-and-a-half acre Johannesburg garden, laid out in 1945 by legendary landscape architect Joane Pym.
Read more about the BASA Awards in our other articles:
The adjudication panel for the 22nd annual BASA Awards
New members appointed to BASA Board
Theme for BASA Awards pushes boundaries
Who designed the BASA Awards trophies?
BASA Awards 2019 Finalists
Q&A with Kojo Baffoe (Chair of the Awards Adjudication Panel)
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