‘Fostering collaboration between business and the arts brings positive change and enables better futures: for artists, through the publicity and acknowledgement that the Awards generate; for business, through the creativity generated by the catalytic process of working together; and for society as a whole, through the conversation and engagement around the beautiful works that are produced’ – Heidi Brauer, Chief Marketing Officer at Hollard
BEYOND BORDERS PARTNERSHIP AWARD
Standard Bank of South Africa Ltd and T Musicman
STANDARD BANK JOY OF JAZZ
This 20-year partnership has resulted in Standard Bank Joy of Jazz being regarded as one of the top 10 jazz events in the world, drawing visitors from around South Africa, the African continent and the globe, adding to South Africa’s stature as a tourism destination, and building brand reputation and audience for both parties across international borders.
CULTURAL TOURISM AWARD
Madi a Thavha Mountain Lodge and Madi a Thavha CraftArt with the collective of Venda and Tsonga artisans in Northern Limpopo
PARTNERSHIP BETWEEN MADI A THAVHA CRAFTART AND VENDA AND TSONGA ARTISANS
Madi a Thavha Mountain Lodge has partnered with 30 Venda and Tsonga artisans since 2007, offering its (mainly) international guests arts and culture tours and activities, with visits to the artisans’ workshops in the villages. Madi a Thavha provides permanent support to these artisans by organising training, workshops and mentoring in the field of product development, production processes and marketing and sales, and runs a CraftArt shop at the lodge in the Soutpansberg in Limpopo, as well as at Victoria Yards in Joburg.
Rand Merchant Bank, a Division of FirstRand Bank Ltd, and Lefika La Phodiso Community Art Counselling and Training Institute
After 23 years of establishing a Community Art Counselling programme primarily located in Gauteng, through RMB’s support, which has helped facilitate the growth and potential of this important work, Lefika is now ready to roll it out inter-provincially and internationally, with more trainers equipped to facilitate this course, meeting the increasing need for access to psycho-social services that incorporate the creative arts as a form of healing, and growing the number of safe spaces created in communities.
FIRST TIME SPONSOR AWARD
Promise Branding Specialists and Moving into Dance (MID)
#EST 1978 – A RENEWED CORPORATE IDENTITY FOR 40-YEAR-OLD MID
Promise Branding Specialists has partnered with Moving into Dance (MID) to craft a new narrative, to reposition MID and its organisational story as one that is fundamentally about nurturing leadership through dance. Forty years on, MID is no longer a struggle organisation, and through a new corporate identity, it is intending to change that perception. MID’s new corporate identity (CI) is significant in that it makes the case for the arts playing a crucial role in nurturing leadership through dance.
INCREASING ACCESS TO THE ARTS AWARD
MTN SA Foundation and the Imbali Visual Literacy Project
IMBALI ARTBOOKS: ADVENTURING INTO ART
In 2008, MTN Foundation partnered with Imbali to deliver teacher training and develop a handbook for creative arts teachers to help them implement the curriculum; since then, the book project evolved and developed. The initial scope was surpassed as the curriculum underwent numerous changes, and the book grew from a single teachers’ handbook to the eight-part, boxed set that it is today. Many of the artworks featured in the book are from the MTN Art Collection. The resource was finally published and launched in July 2018 to great critical acclaim.
BMW South Africa and Southern Guild
The partnership comprises a year-long programme of unique creative collaborations and activations aligned to Southern Guild’s calendar of exhibitions, held at its gallery in the Silo District of the V&A Waterfront. The partners set out to achieve something rarely seen in corporate sponsorship: a truly authentic and integrated collaboration that produced artworks and events/experiences that were entirely new and original. Each exhibition was paired with a different luxury-class BMW vehicle (newly launched in the local market), whose design features were synergetic to the type of work in that particular show.
LONG TERM PARTNERSHIP AWARD
V&A Waterfront Holdings and the Craft and Design Institute
V&A + CDI – BUILDING INCLUSIVE MARKETS FOR CREATIVES
V&A Waterfront Holdings (V&A) and The Craft and Design Institute (CDI) have had a long relationship, but this became a more strategic relationship in 2012, leading up to Cape Town’s designation as a World Design Capital in 2014, which focused on improving how the craft and design sector was positioned in the retail space – as quality, innovative and authentic to South Africa. The result was the launch of the Watershed in 2014, a contemporary and vibrant trading area for designers and makers producing and selling bespoke South African products, including ceramics, textiles, furniture, fashion and jewellery; over 150 tenants in the Watershed now offer more than 365 brands to visitors.
MEDIA SPONSORSHIP AWARD
DeskLink Media/Creative Feel and Vuyani Dance Theatre
20 YEARS OF VUYANI DANCE: LOOKING BACK TO MOVE FORWARD
Creative Feel (formerly Classicfeel) has always taken a keen interest to feature the work of Gregory Maqoma and the Vuyani Dance Theatre in the magazine, to show the outstanding work they are presenting. As September 2019 will see Vuyani Dance Theatre celebrate 20 years of performing, teaching and educating, Creative Feel decided to partner in this celebration during 2018 and 2019, by highlighting, in monthly features and with substantial digital support, the outstanding work Vuyani does leading up to the anniversary.
SMALL BUSINESS AWARD
Wlit Brewery t/a L7 Craft Beer and Baz-Art PBO
INTERNATIONAL PUBLIC ART FESTIVAL
Baz-Art is a non-profit organisation dedicated to harnessing the power of art for the benefit of the public, and it believes that educating present and future generations, promoting dialogue and collaboration and empowering individuals and communities through public art (and the International Public Art Festival) can help promote positive change and attitudes. Started in 2016, L7 Craft Beer was initially associated with fine arts, but took up the opportunity to help raise awareness about street art, murals and public art, and to help artists make a living from their art.
STRATEGIC PROJECT AWARD
BMW South Africa and Southern Guild
Southern Guild conceptualised and produced 14 activations with BMW, between May and December 2018. The partners set out to achieve something rarely seen in corporate sponsorship: a truly authentic and integrated collaboration that produced artworks and events/experiences that were entirely new and original. Each exhibition was paired with a different luxury-class BMW, whose design features were synergetic to the type of work in that particular show. Each pairing was supported by a series of activations, which included one or more of the following to ensure an integrated message and experience: a VIP event, a commissioned artwork, a car display concept, marketing collateral for potential customers, and an integrated digital campaign.
SPONSORSHIP IN-KIND AWARD
Gearhouse Splitbeam (Pty) Ltd and Naledi Theatre Awards NPC
THE 2018 NALEDI THEATRE AWARDS
After 15 years of existence, the Naledi Theatre Awards is the biggest and most prestigious awards entity to recognise and reward excellence in South African theatre, which has mirrored and spearheaded transformation in theatre and society. The partnership with Gearhhouse Splitbeam is immeasurable in terms of raising the bar of the awards production – the technical equipment, lighting, sound and set design provided contributed to the staging of a world-class awards event, which was then able to broaden the national footprint of theatre in South Africa, by obtaining coverage on national television and social media.
Made at the discretion of the Chairperson of BASA, the Chairperson’s Premier Award recognises sustained and extraordinary commitment to the arts in South Africa. The 2019 recipient of this prestigious accolade is the Eoan Group. Founded in District Six in 1933, the Eoan Group is one of South Africa’s first grassroots opera, dance and theatre companies. The Group served as a home for the arts for people of colour since its inception, and functioned as a semi-professional ballet, theatre and opera-company during a time when few opportunities existed for coloured singers, dancers and actors. The Eoan has produced ballets, musicals, choir festivals and drama since the 1930s, and started with opera in the 1950s, continuing to perform canonical opera works through to the late 1970s. After legislated racial segregation was lifted, the company continued to function as a ballet and drama company in Athlone and today it serves as a performing arts school and company.
The Art Champion Award is presented to an individual for outstanding achievement in the encouragement of business support for the arts. The 2019 recipient, Linda Givon (formerly Goodman) opened the Goodman Gallery in 1966. During her management, many of the country’s most well-known artists all came to prominence through the Goodman Gallery, including (among others), Dumile Feni, William Kentridge, Ezrom Legae and Robert Hodgins, David Goldblatt, Kendall Geers and Penny Siopis. She promoted the work of black artists and encouraged black patrons to frequent the gallery. Many artists appreciated the way she promoted their art elsewhere in the world – a time before South Africa participated in art fairs.
The Diplomacy in the Arts Award recognises foreign missions, which contribute to the development and preservation of the arts in South Africa, as well as the continued prioritisation of cultural diplomacy between South Africa and the international community. The 2019 recipient is the Delegation of the European Union to South Africa. Culture has an important place in the European Union’s (EU) development co-operation. It facilitates social inclusion, freedom of expression, identity-building and civil empowerment, while strengthening economic growth and helping to foster political participation and ownership. The EU provides support to cultural diversity in developing countries. It promotes culture as making an essential contribution to human rights, key elements of good governance and inclusive and sustainable growth.
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