On behalf of Creative Feel, Obakeng Nyokong sat down with Thabo Seshoka, Absa’s Associate Art Curator, to learn more about how the Absa Gallery will bring the diversity, boldness and vibrancy of the new Absa brand to all its activities and dealings with the art world.
In 2018, Absa underwent a rebranding exercise that launched in South Africa during the month of July and which is anticipated to roll out to the rest of Absa’s regional offices in 2019 and 2020.
Central to the rebrand was the #Africanacity theme, which brought with it a spirit of boldness, passion and bravery in its palette of vibrant colours, which are representative of Africa’s rich heritage.
Obakeng Nyokong: What does ‘Africanacity’ mean for the Absa Gallery?
Thabo Seshoka: Africanacity speaks to our distinctly African ability to always find ways to get things done. As one of the leading art institutions on the African continent, the Absa Gallery is constantly at the forefront of innovation and curatorial excellence. Drawing on the youthfulness and abundance of creativity on the continent, we are constantly adapting to the changes in the art industry and we are always looking for new ways of getting things done. We are inspired by various communities that we are part of and interact with, to find a way of meeting every challenge with tenacity, ingenuity, positivity and creativity.
ON: Take us through some of the exciting plans that the Gallery has for Africa, aligning to the Africanacity theme?
TS: As part of being a more inclusive and representative Pan-African arts institution, the Absa Gallery will be hosting more exhibitions showcasing young talented artists from across the African continent. Over the past 34 years, we have been instrumental in providing a platform for young and emerging artists whose work we believe should be brought from behind the scenes into the spotlight. As such, it is our commitment to Give Art Light – a promise to find talent from across the African continent, and to expose and nurture these new artists so that they are able to have long, sustainable careers.
To read more of our interview with Thabo Seshoka, purchase our April 2019 issue of Creative Feel or, to continue supporting our role in the arts and culture sector, subscribe to our monthly magazine from only R180.00 per year.