From 12 to 14 October, the rooftop of Hyde Park Corner will be transformed into a mecca of design, food and wine from the best artisans on the African continent. Now in its ninth year, the 2018 Sanlam Handmade Contemporary Fair (SHMC) will celebrate a ‘return to making’, which seeks to amplify the journey of how products are made while highlighting the unique stories told through their craftsmanship.
The Sanlam FoodWineDesign Fair was inaugurated in November 2010 on the rooftop of Hyde Park Corner. The Fair was the first event to combine food, wine and design – all lifestyle areas that converge on high-quality production and craftsmanship. Each producer is hand-picked, and the number of participants is limited to focus on the best and most unique. In 2014, the event name began its transition, changing to the Sanlam Handmade Contemporary FoodWineDesign Fair. It is now known as the Sanlam Handmade Contemporary Fair.
The Fair is an upmarket event that showcases and celebrates the best produce in these three fields. Following an international trend for trade shows in the creative spheres to take place in unusual and custom-made spaces, the venue of the Fair creates a fittingly bespoke experience.
Fair Curator Cassandra Twala, who is now in her second year, says, ‘Approaching a milestone has a way of urging us to look back at how we got to where we are and interrogate why we do what we do. With a decade of the Sanlam Handmade Contemporary on the horizon, it is fitting to reflect on the essence of this much-loved event. It is with this in mind that we started to map out the creative and strategic direction for the 2018 edition: a return to making’
Making its debut this year, Makers Corner will comprise a series of interactive ‘making’ workshops within Hyde Park Corner. 2018 has seen a significant rise in the popularity of workshops led by artisans that invite customers to become a part of the experience in making their own bespoke pieces. It allows creative businesses to step out from behind the workshop/studio and interact with potential clients.
Making the Masters makes a return with another panel discussion, hosted in conjunction with Creative Mornings on 13 October. This initiative aims to impart knowledge and years of experience from the selected speaker to budding artisans and peers.
Over the years, SHMC has built steadfast relationships with people who have become ‘friends of SHMC’ as well as household names. Exhibitors who have been with SHMC for four years or more include Mungo, Richard Bosman, Jorgensen’s, Franco Esposito, Graham Beck, Tutto, Henriette Botha, Father Coffee, Coobs and Simon & Mary.
SHMC has become a conduit for growing small- and medium-sized businesses both in turnover as well as in access to new markets.
Pre-sale tickets are available online via www.sanlamhmc.co.za for R130 each, or at the door for R150 (kids under 12 enter free). The Fair is open on Friday, 12 October from 12:00 to 21:00 on Saturday, 13 October from 10:00 to 21:00 and from Sunday, 14 October from 10:00 to 16:00.
To read more exclusive content about both emerging and established local fashion, lifestyle and homeware brands, top SA chefs, high-end wine labels, microbreweries and speciality foods from SHMC purchase our October 2018 magazine online for only R18, or continue supporting the arts and culture industry by subscribing to our magazine or e-newsletter.