Judging is presently under way. Shortlisted finalists will be announced at an event at the Hollard campus in Johannesburg on 28 August. The BASA Awards are partnered by Hollard.
Mamba, a first-time judge of the annual BASA Awards (now in their 21st year), says the awards celebrate and reward collaboration, and the ways that artists and business have found to connect meaningfully and work together.
“This is an acknowledgement of the importance of business partnerships. The BASA Awards look at how engagement between businesses and artists benefits both parties and can be used to drive strategic business objectives. They acknowledge and reward the process of coming together, working together and growing together as much as they acknowledge and reward the results of partnerships.
”These are not sponsorship prizes and they’re not corporate social investment awards. It’s easy to just hand over money. Building a sustainable, results-driven partnership is harder. But it’s way more effective in delivering the results that drive economic growth and benefit both businesses and artists.”
It’s easy to hand over money. Building sustainable, results-driven partnerships is harder. But it’s way more effective
When business and the arts get it right, she adds, the results can be impressive: new markets open up for corporates; artists take solid business principles on board that, in turn, enable them to be build successful creative careers; people start questioning the role of creativity in business, and the role of business in creativity; and economic sectors that are apparently totally incompatible meet to discover common ground.
“The BASA Awards show how to do it, and why to do it. They find the businesses and the artists who are getting it right, and who are leading by example.”
BASA will present awards in 11 categories: Innovation Award; First Time Sponsor Award; Increasing Access to the Arts Award; Beyond Borders Partnership Award; Long Term Partnership Award; Media Sponsorship Award; Strategic Project Award; Small Business Award; Sponsorship In Kind Award; Development Award; and the Cultural Tourism Award.
For more information please go to http://www.basa.co.za/basa-awards/ or contact Teboho Sandamela on firstname.lastname@example.org or 011 447 2295.