What will be the focus of your stand at FNB JoburgArtFair and how do you aim to use it as a ‘platform’ for artists?
The Krugerrand stand at the art fair will focus on celebrating the 50th anniversary of the iconic coin. The Krugerrand has witnessed a lot of external change over the last five decades, and we have commissioned artworks that represent some of these world events which the Krugerrand has ‘lived’ through.
Why is exposure at a fair of this calibre so important for artists? What role do fairs play?
The design and craftsmanship that goes into making Krugerrand coins are an art which we look forward to showcasing at the event. Taking centre stage at the fair will be six artworks we commissioned from various artists, to give an interpretation of some key moments in history over the last 50 years. The Krugerrand has borne witness to 50 years of change, yet has remained the same reliable investment and collectable gold product, remaining true to its original mandate of making gold accessible to the layperson, with its various sizes and price points.
What role does your organisation play as a ‘platform’ for artists? What positive outcomes have you seen from your current projects?
The South African Mint is a leading purveyor of South African heritage. We consider ourselves storytellers of our nation’s heritage through the various themes we feature on our coins. We also collaborate extensively with South African artists in commissioning actual coin designs as well as other additional art pieces that complement the themes of our coins.
What are your organisation’s plans for the rest of 2017 and 2018?
We have just taken part in 100% Design, where we showcased five separate design we commissioned from South African designers to interpret what the Krugerrand means to them, through their existing works. These five designers were Okapi, Ceramic Matters, Blandat, Thabo Makhetha and Pichulik. We will also have a pop-up coin experience in Elegance Jewellers, Melrose Arch where these and other artworks will occasionally be exhibited to promote South African art as it related to the South African Mint and coin-making.
What are you most looking forward to at this year’s FNB JoburgArtFair?
Being from ‘outside’ the tradition art industry, we are excited to participate in this year’s Fair and introduce the art world to the Krugerrand. We also look forward to some of this year’s special projects like Truth or Some Other Abstraction.
Have a look at the FNB JoburgArtFair Platforms here:Friends of the Johannesburg Art Gallery The Market Photo Workshop Artist Proof Studio The Bag Factory Artists’ Studios NWU Gallery M Studio Community SA Mint Kuenyehia Trust For Contemporary Art Orange Babies