Design Joburg, featuring Rooms on View makes its debut this May at the Sandton Convention Centre.
The show promises to bring together an inspiring array of furniture and design ranges, among which, one style stands out… midcentury modernism. In the mid-1940s, a wonderful shift began to take place in the design world. Simple lines, geometric designs, bold colour, pared-down forms and a touch of whimsy crept into architecture and home décor, in a movement that over the next few decades would radically transform the industry. After a brief hiatus, the style crept back onto our radars in the ‘90s, when original pieces started collecting thousands at auctions. Design giants such as Kartell, Cassina, Flos and Moroso (who are all exhibiting on the True Design stand at the show) helped to make Mid-century modern more accessible by selling masterpieces by the likes of Le Corbusier, Frank Lloyd Wright, Perriand and Rietveld, among others, directly to the public, whereas for many years, they had to be acquired via architects or interior designers.
It’s hardly surprising that such a powerful era of design continues to influence the industry today, guided by their design principles. &Tradition, Hay and Muuto (all represented in South Africa by Crema with showrooms in both Cape Town and Johannesburg) are three Scandinavian brands that encourage furniture design’s return to the innovative greatness of this era in a contemporary context. Locally, the likes of Skinny laMinx, with her playful patterned textiles, Urbanative, with their Afro-Midcentury furniture range and Andrew Dominic, paying gentle homage to the lines and angles of the 1940s, reinterpret the movement with a wonderful South African twist. Despite its name, the Mid-century modern movement is not of an era. Well-designed and timeless, this style sits as comfortably in a modern home as they did in the 1940s, and their principles continue to guide designers today. Quite simply, the movement has proved that it stands the test of time.
You can experience the Mid-century design movement for yourself at Design Joburg, featuring Rooms on View at the Sandton Convention Centre from 12 to 14 May 2017.
Darlings of local design
In an inaugural show highlighted by unprecedented collaborations between South Africa’s most prominent design talents and brands, Design Joburg, featuring Rooms on View, is thrilled to announce the ‘DARLINGS’ feature. This feature space will showcase the latest designs from the ‘darlings of local design’, designers whose work epitomises the energy and creativity that characterises South Africa’s bright design scene right now. Design Joburg approached a few of the country’s brightest stars and asked them to share their iconic or never-before-seen creations. The lineup includes Haldane Martin, Heather Moore of Skinny laMinx, Andile Dyalvane and Zizipho Poswa of Imiso Ceramics, Andrew Dominic, Mema Design, Minima Design, Louw Roets, Laurie Wiid with Johannesburg design studios Lemon, Studio 19 and Aureum Design and finally Durban represented by Gareth Henderson and Douglas & Douglas, with more to be confirmed.
Imaginatively curated by the HK Studio design team comprising Candice Sheppard, Lianel Ackerman, Lindy van den Berg and Ashleigh Blackman; their challenge is to fuse the latest wares of all these creators into an imaginative feature stand. For the organisers, Media 10, it was important that the show ‘be a showcase for South Africa’s entire design offering and not just those with the resources to exhibit,’ says the show’s Event Director Sandra Barrow. Brand-new designs and ranges will be revealed, including a new chair collection by Haldane Martin, new stools by Laurie Wiid, lighting from Studio 19, pinch bowl creations in brilliant tones of indigo from Zizipho Poswa of Imiso Ceramics and a dynamic fabric collection by Heather Moore of Skinny laMinx called Roof Garden, inspired by her water-wise rooftop garden. With the very latest in design on show DARLINGS is poised to be one of Design Joburg, featuring Rooms on View’s most beautiful features.