Art director and fashion stylist Nicole Van Heerden and versatile photographer Brett Rubin fuse together their specialised skills in order to create a fresh innovative approach to capturing moments through the medium of photography and film.
Modern, chic and absolutely sensational, the word vatic refers to a prediction on what is to come in the future. Rubin says that this plays a fundamental component of the work they do. This artistic duo is certainly on their way towards something bright. The collective established their official collaboration in 2011. Van Heerden received her Bachelor of Arts in Creative Brand Communications from Vega specialising in art direction.
Upon visiting the United Kingdom, she also completed a course in personal styling and editorial styling at the London College of Fashion while working for fashion label Twenty8twelve, engaging with various influential clientele such as Thandi Newton and Selma Blair through this experience. As well as art direction and styling, Van Heerden consults on creative brand strategy, social media communication methods, exhibition space development and other visual communicators for brand sustainability.
On Van Heerden’s return to South Africa, the duo crossed paths and soon after cofounded Vatic studios. Since their launch in 2013, Vatic studios have been involved in multiple innovative projects within the media, visual arts and cultural industries. Some of their clientele include Hugh Masekela, who is frequently styled by Van Heerden, fashion designers Marianne Fassler, Sindiso Khumalo and Anmari Honnibal, furniture designers Doktor and Misses, luxury hand-woven Swaziland based handbag company KHOKO and local SA knitwear label Maxhosa by Laduma.
Vatic Studio recently collaborated with the Marianne Fassler brand to produce their SS15/16 lookbook. This collaboration seemed rather apt as the brand has not produced a lookbook in a long period of time and have relied solely on fashion week runway exposure. The lookbook exudes contemporary style, combining Fassler’s distinct aesthetic and Rubin’s psychedelic backdrops. Other lookbooks worked on by Vatic Studio include South African fashion designer, Anmari Honnibal’s AW13 collection.
Acclaimed South African photographer Brett Rubin continues to push the limits of his creativity with his breathtakingly graphic eye. Rubin continues to use his enlightened perspective to photograph South African life and this team have definitely discovered what makes a good collaboration. Vatic Studio’s online profiles are enticing, occupied by vivid images of romantic landscapes, contemporary city skylines, edgy fashion and fascinating faces. Vatic Studio’s latest attraction includes a music video for legendary South African jazz musician Hugh Masekela’s cover of the Bob Dylan song ‘It’s All Over Now, Baby Blue’ as well as artwork for his new album titled Playing At Work.