Creative Sponsorship: Standard Bank

In celebration of our Africa theme, we asked Hazel Chimhandamba, Senior Manager of Group Sponsorship at Standard Bank, a bit more about their pioneering role in the arts in Africa.

Standard Bank’s brand and its marketing activities support the realignment of our resources to focus exclusively on our customers on the African continent.

We aim to tap into Africa’s energy and the entrepreneurialism that is the continent’s commercial life force, to show the role we play in moving Africa forward. Our sponsorships aim to invest in initiatives integral to realising Africa’s growth aspirations and speak to our commitment to playing a role in contributing to the development of our continent.

Our approach to selecting projects in the arts and music space is indicative of this.

Africa is a continent whose multitude of cultures has influenced the world. Our music, fashion and art are expressions of our diverse and rich cultural heritage. Not only are these an expression of our creativity, they also play a critical role in promoting positive expressions of the African story. It’s this positive impact of the arts that saw us take a decision to seek out and promote initiatives which serve as platforms to showcase the arts. Our investment in the arts across the continent represents a legacy that spans over 30 years. We are proud to have supported initiatives that have grown to become key highlights in the cultural calendar across the markets in which we operate.

‘Standard Bank is committed to developing the arts as we recognise the important role it plays in society. The ultimate aim of our support is to nurture and promote the development of both the visual and performing arts on our continent, encouraging engagement and social interaction,’ says Hazel Chimhandamba Senior Manager of Group Sponsorships at Standard Bank.

We are also committed to the development of artistic talent and to this end we support a number of projects which focus on acknowledge emerging talent such as the Standard Bank Young Artist Awards. These prestigious awards are presented annually to deserving artists, affording them national exposure and acclaim.

‘We have successfully hosted flagship events such as the Standard Bank Joy of Jazz festival and have hosted similar jazz festivals in Ghana, Zambia and Malawi which continue to grow in popularity. We look forward to our continued role as a leading supporter of the arts in Africa and using our extensive footprint on the continent to promote the arts,’ says Chimhandamba.

Standard Bank Joy of Jazz

Standard Bank’s involvement in jazz started in 1997 with the Jazz Festival in Grahamstown. Fifteen years on Standard Bank is regarded by all in the music industry as the leading sponsor and supporter of jazz. The Standard Bank Joy of Jazz festival has provided a platform for African artists to join the world stage along with global icons. The festival is a highlight on the Jazz calendar attracting thousands of jazz enthusiasts from across the continent.

Stanbic Ghana Jazz Festival

The Stanbic Ghana Jazz Festival celebrated its second edition in 2015, which has seen it grow into one of Ghana’s most anticipated music events. Local jazz artists shared the stage with global jazz legends at the festival, which provided jazz enthusiasts with an unforgettable experience in Accra. Plans are to grow the festival to showcase the best in local and international jazz talents as it assumes its place amongst Africa’s top jazz events.

Stanbic Misty Festival – Zambia

The inaugural Stanbic Misty Festival was held in Lusaka, Zambia in 2014. Headlined by jazz legend Hugh Masekela, the event attracted thousands of jazz fans from across the country and the region.