ACT presents master classes in the Eastern Cape

Eastern Cape organisations are invited to apply to participate in upcoming arts administration master classes.

The Arts & Culture Trust (ACT), in partnership with the National Lotteries Commission (NLC), invite arts organisations, and small and medium creative enterprises based in the Eastern Cape to participate in their 2017 arts administration master classes. The classes, which will be presented through ACT’s Building Blocks Programme, will increase the capacity and sustainability of South African arts and culture organisations, and creative enterprises by presenting the following four arts administration master classes in the Eastern Cape:

  • Marketing in the Arts
  • Leadership in the Arts
  • Governing Boards for Arts Organisations
  • Monitoring and Evaluation of Arts Projects

‘Through the Building Blocks Programme, ACT contributes to and strengthens local organisations through cultural planning, technical assistance, master classes, mentorship and other developmental efforts. We’re pleased to partner with the National Lotteries Commission to contribute to the development and capacity building and sustainability of the South African arts and culture sector,’ says Pieter Jacobs, Chief Executive Officer of ACT.

Successful arts and culture organisations, and small and medium creative enterprises will be required to send one representative to attend each of the master classes. This can be one individual who will attend all four classes, or four different individuals who will attend the master class most suited to their role within the organisation. Following the master classes, the trainers will select a handful of organisations which they will mentor. This mentoring aspect entails a five-month engagement with the trainers, which will ensure long-term impact and sustainability of the selected beneficiaries. Selected organisations will receive arts administration training and mentorship to the value of R30 000 per organisation. It is important to note that participating organisations based 100kms or more from Port Elizabeth will receive a R1 000 travel stipend per master class and R500 per mentoring session. Any further travel, food and/or accommodation costs will have to be subsidised by the organisation.


In order to apply to participate in one of the master classes, click here.

For more information contact Rahiem Whisgary on 011 712 8404 or send an e-mail to rahiem@act.org.za. The closing date for applications is 01 May 2017.


The Arts & Culture Trust (ACT) is South Africa’s premier independent arts funding and development agency. The primary aim of ACT is to increase the amount of funding available for arts and culture initiatives and to apply these funds to innovative, sustainable projects that make a meaningful contribution to society. Through structured funding programmes, ACT provides support for all expressions of arts and culture, including literature, music, visual art, theatre and dance, and the support extends to festivals, community arts initiatives, arts management, arts education and arts administration. The National Lotteries Commission (NLC) relies on funds from the proceeds of the National Lottery. The Lotteries Act guides the way in which NLC funding may be allocated. The intention of NLC funding is to make a difference to the lives of all South Africans, especially those more vulnerable and to improve the sustainability of the beneficiary organisations. Available funds are distributed to registered and qualifying non-profit organisations in the fields of charities; arts, culture and national heritage; and sport and recreation. By placing its emphasis on areas of greatest need and potential, the NLC contributes to South Africa’s development.

About the ACT Building Blocks Master Classes

1Introduction to Leadership in the Arts

This two-day class will:

  • Equip organisations with enhanced cognitive skills on the nature of leadership, within the context of cultural organisations. The aim is to improve participants’ leadership skills.
  • Discuss policies – the process of creating them and how they should be implemented.
  • Discuss and cover issues such as best practice and financial management.
  • Look at a leader’s role in ensuring cultural diversity and exchange in their organisation.

2Monitoring and Evaluation of Arts Projects

This two-day class will:

  • Offer applied skills and knowledge as a researcher in an arts context.
  • Offer an overview on best practice when it comes to monitoring and evaluating.
  • Demonstrate the relationship between what is measured in monitoring and evaluating arts project outcomes, and the aims and objectives of arts organisations’ mission statements
  • Define and apply basic techniques for planning, collecting and interpreting evidence for arts projects. It will also demonstrate how to develop a simple-written project evaluation report for a selected arts stakeholder.

3Marketing in the Arts

This two-day class will:

  • Introduce participants to cognitive and applied skills as an arts marketer.
  • Analyse contemporary arts marketing discourse.
  • Assess the economic and social purpose of arts practice.
  • Identify and discuss different arts business contexts and models.
  • Audit their own and other organisations’ arts marketing activities and resources.
  • Create various types of marketing strategies for a given product or event.

4Governing Boards for Arts Organisations

This two-day class will:

  • Identify the duties of the chairperson, board members and management, in order to differentiate between the roles of the governing body and the organisations management.
  • Review experiences of governing bodies in the cultural sector against the background of the above-mentioned frameworks.
  • Describe the roles of a governing board for arts organisations in contemporary South Africa, in relation to the roles of management.
  • Identify necessary competencies that combine to produce an effective governing board for arts organisations, in relation to their specific environments.
  • Analyse the central systems and operations that boards should have in place in order to provide effective and appropriate governance to an arts organisation in contemporary South Africa.
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